Introducing Bhookha Haathi: An Artificial Intelligence Based Nutraceutical Venture
Bhookha Haathi is India’s first and fastest growing alternative foods & health based B2B2C AI based nutraceutical company.It deploys proprietary Artificial Intelligence Software which provides subscription-based personalized health solutions at an affordable cost to consumers who wish to substitute/replace their existing dependencies on consuming expensive, processed, strong and chemical-based medications to 100% natural compositions based on dried fruits, nuts, herbs, spices, seeds, grains & honey.
Fssai and ISO certified, all products are enriched with vitamins, minerals, electrolytes, antioxidants and phyto-nutrients to boost energy. With 2 patents(Product Patent and AI Software Patent) under the belt ,all products are without any additives, color, artificial flavor and 100% gluten free which support holistic developmental growth. Bhookha Haathi operates pan-India through e-commerce platforms ; with the rising health awareness, it caters to the needs of discerning customers across pan-India.
Abhimanyu Rishi is the Director of Bhookha Haathi Hospitality Pvt. Ltd., one of India’s first and fastest-growing alternative foods & health based B2B2C nutraceutical-tech company.
Co-Founder and Director of Bhokha Haathi shares his 2050 Vision for tobacco free India:
“There are around 232 million tobacco-users in India, of which 30 percent are into the habit of chewing tobacco. Bhookha Haathi has a vision for 2050, where it would want to reduce the consumption of tobacco by more than 50 percent.”
In 2017, the Indian market held only 2% market share of the global nutraceutical market and its estimated valuation stands at around $5 billion as of 2019. It is expected to reach $11 billion by 2023, increasing at a CAGR of 21%. By 2023, India is also expected to hold at least 3.5% market share of the global market.
The Co-Founder Kusum Bhandaari says
“The company was founded on the vision to create products that help solve the widespread problem of tobacco chewing that continues to be a prevalent vice in modern India. Bhookha Haathi hopes to eradicate this century-old vice by offering a range of healthy alternatives by achieving its mission to make 50% of India Tobacco free. Our popular range of proprietary dry fruit and nut-based mouth refreshers are a great alternative to tobacco and non-tobacco based unhealthy and harmful chewables.”
Bhookha Haathi was founded with an aim to build alternative foods & health based nutraceutical-tech brand that helped consumers live a healthy lifestyle by offering them home remedy based products which channelize inner healing by detoxing free radicals.